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How 7x7 Handles Your Personal Data

At 7x7, we collect only what we need to run your account, process payments via UPI, Paytm and PhonePe, and keep your sessions secure.

Data collected with your consentUPI, Paytm, PhonePe payment data securedRight to access your dataRight to request deletionIndia-region data handling

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What This Privacy Policy Covers

7x7 Service availability depends on jurisdiction. It is the user's responsibility to check local law before access.

This policy applies to all personal data 7x7 processes when you create an account, make a deposit using UPI, Paytm or PhonePe, or contact our support team. We process data only to the extent permitted by applicable law in the jurisdictions where our services are available.

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Access to 7x7 services depends on local law and is available where local law permits. Data we collect includes account identifiers, transaction records tied to your UPI or Paytm activity, device and session data, and communications you send us. We do not sell your personal data
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to third parties. Where we share data with payment processors or fraud-prevention partners, we do so under written agreements that restrict further use. Retention periods are tied to regulatory requirements and account status — inactive account data is reviewed on a set schedule.

Service availability depends on jurisdiction. It is the user's responsibility to check local law before access.

PRIVACY CONTACT PATHS

Reach Us About Your Privacy Rights

If you want to access, correct or delete the personal data we hold about you, our privacy team is reachable through the channels below.

Email Privacy Desk Send your data access or deletion request to our dedicated privacy email. Include your registered account email and the specific data you are asking about so we can locate records quickly.

Live Chat Support Our live chat team is available around the clock and can log a formal data request on your behalf, escalating it directly to the privacy desk without you needing to send a separate email.

In-Account Help Centre The Help Centre inside your 7x7 account has a dedicated Privacy Request form. Submitting it there ties the request to your account record automatically, reducing the time needed to verify your identity.

DATA HANDLING PRACTICES

How We Protect and Manage Your Data

From the moment you open an account to the day you request deletion, 7x7 applies consistent data-handling standards — covering encryption, access controls, cookie management and retention schedules.

Data Encryption in Transit and at Rest

All data moving between your device and our servers — including UPI and PhonePe transaction details — travels over TLS 1.2 or higher. Stored account data is encrypted using AES-256 so that raw records are never exposed in plain text.

Cookie Use and Your Choices

We use session cookies to keep you logged in and analytics cookies to understand which pages you visit most. You can adjust cookie preferences at any time from the cookie settings panel in your account or browser. Disabling analytics cookies does not affect account functionality.

Account Security and Access Controls

Your 7x7 account is protected by password hashing and optional two-factor authentication. Internal staff access to personal data is role-restricted — only team members who need a record to resolve your query can view it, and every access event is logged.

Data Retention Schedule

Active account data is retained for as long as your account remains open. Transaction records linked to Paytm or UPI payments are kept for the period required by applicable financial regulations. Data tied to closed accounts is purged after the mandatory retention window closes.

Third-Party Data Sharing

We share personal data only with payment processors (for UPI, Paytm, PhonePe clearing), identity verification partners and fraud-prevention services. Each partner operates under a data-processing agreement that prohibits use of your data for any purpose beyond the contracted service.

Requesting Changes to Your Data

You may request a copy of your data, ask us to correct inaccuracies, or submit a deletion request via the channels in the Privacy Contact section above. We will confirm receipt within 48 hours and complete verified requests within 14 working days where operationally possible.

Common Questions About Your Privacy at 7x7

Below are answers to the questions we hear most often about how 7x7 handles personal data, cookies, payment records and your rights as an account holder in India.

We collect your name, email address, date of birth, phone number and the payment identifiers linked to your UPI, Paytm or PhonePe account. We also record device type, IP address and session timestamps to detect unusual login activity on your account.

We share data only with payment processors needed to clear your UPI or PhonePe transactions, and with fraud-prevention and identity-verification services. Every third party signs a data-processing agreement restricting them from using your data for any other purpose.

Transaction records linked to Paytm, UPI and PhonePe deposits are kept for the period required under applicable financial regulations. Once that retention window expires and your account is closed, those records are deleted from our active systems.

Yes. Submit a data access request through the in-account Help Centre form, via live chat, or by emailing our privacy desk. We will verify your identity and send you a structured copy of your personal data within 14 working days of confirming the request.

Raise a deletion request through any of the contact paths listed in the Privacy Contact section. We will process it within 14 working days. Some data — such as transaction records subject to regulatory retention rules — may be held until the mandatory period ends.

We use strictly necessary session cookies and optional analytics cookies. You can turn analytics cookies off at any time from the cookie preferences panel in your account settings or your browser settings. Turning them off does not limit your access to any account feature.

Access to 7x7 services depends on local law and is available where local law permits. For accounts opened from India, we apply data-handling practices consistent with applicable Indian data-protection requirements, including localisation and consent obligations where they apply.

How 7x7 Handles Your Personal Data

Reach Us About Your Privacy Rights

How We Protect and Manage Your Data

Data Encryption in Transit and at Rest

Cookie Use and Your Choices

Account Security and Access Controls

Data Retention Schedule

Third-Party Data Sharing

Requesting Changes to Your Data

Common Questions About Your Privacy at 7x7

01 What personal data does 7x7 collect when I open an account?

02 Does 7x7 share my data with anyone outside the company?

03 How long does 7x7 keep my payment records?

04 Can I request a copy of all the data 7x7 holds about me?

05 How do I ask 7x7 to delete my personal data?

06 What cookies does 7x7 use and how can I control them?

07 Is my data handled differently because I am in India?

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